Marketing Management - Digital Business Concepts
Are you interested in innovation, digitisation, and entrepreneurship? During the course Marketing Management - Digital Business Concepts, you’ll become a commercial and all-round professional that uses innovative digital marketing strategies for an optimal business result.
We train you to become a modern, forward-looking marketing specialist. This programme will teach you how to design digital concepts and market them. During your studies, our network can connect you with companies that develop digital experiences and help customers in their online ambitions and challenges. Think of interning at a digital agency, start-up, or a corporate innovation department. Examples of prominent Dutch companies collaborating with MM DBC are TamTam, Freshheads, and large organisations such as Coolblue, Heineken, and Philips.
Why study Marketing Management - Digital Business Concepts in the Netherlands?
- The study environment is very personal, so you’ll become part of a tight community and network.
- The program consists of a varied combination of marketing, media, creativity, technology, entrepreneurship, and the development and implementation of (digital) concepts.
- You’ll gain a lot of practical experience and will be able to build a network in the digital sector.
- There will be many opportunities to connect your personal, entrepreneurial ambitions to your studies – for example, by launching a start-up.
What will you be learning?
During the Digital Business Concepts course, you’ll learn to design and market digital concepts while being data-driven. As you grow throughout your studies, we’ll also guide you in your personal development. This will allow you to discover the difference between being entrepreneurial and being an entrepreneur.
- You’ll work on real assignments from leading companies in the field, such as Heineken and Philips.
- Our programme will enable you to develop creativity, business insight, research and organisational skills, planning strategies, and communication.
- Subjects include concepting and creativity, online marketing, futurology, big data marketing, and media and data technology.
- Transcript of Records – If you have not yet completed Secondary School, you must upload a transcript showing your current grades. You can find the transcript template here.
- Secondary School Leaving Certificate – If you have already completed Secondary School, you do not need to upload a separate transcript. Simply upload your Secondary School Leaving Certificate to the application.
Important! View the full requirements on the university’s official website. Requirements may vary depending on your nationality and the country where you completed your previous education.
You may not need to take IELTS or TOEFL. University usually allow you to prove your English proficiency in one of the following ways:
- TOEFL iBT*
- IELTS Academic
- A Cambridge English qualification
- A national English examination listed on your secondary school leaving certificate
- An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
- Secondary education completed in English in a country or school qualification accepted by the university
- An International Baccalaureate (IB) or European Baccalaureate (EB) diploma
- Other
Important: Accepted methods and minimum results depend on study programme, your secondary school qualification and the country where you completed your education. Check the official requirements for your chosen study programme.
*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.
Our students are well prepared to deal with digital innovations both practically and on a consultative level. Our graduates are able to advise start-ups and large corporations on their online strategies.As a DBC student, you can expect to develop expertise in a broad range of disciplines. Our courses cover diverse topics such as creativity, entrepreneurship and design, and include some technical subjects such as web-development, data analysis, and economics. Once the basics of these fields have been mastered, students are able to specialise in a chosen subject in which they wish to excel.
The world needs someone skilled like you! After this study programme, you’ll have grown into a professional that knows exactly how to integrate the online with the offline world. You’ll be able to start working as a:
- SEO/SEA specialist
- Growth hacker
- (Online) Marketeer
- (Big) data analyst
- Content specialist
- Or launch your own start-up
