International Business
Winter intake start date
2025-02-01
Winter intake deadline
2024-11-25
Graduates of Fontys International Business (IB) are young entrepreneurial and multifunctional professionals, trained to be interculturally proficient and globally oriented. The IB study programme provides a solid understanding of international business aspects, such as marketing, finance, supply chain and human resources. It prepares students for leading a company, managing one of its departments or starting their own business.
At IB, students work in both in the classroom setting with case studies, workshops, assignments and exams, and in team projects of 4 to 8 students supervised by a project coach. For their projects, students learn to analyse problems, gather information, use this information in solving problems and consult real companies. Several skills will be developed, including applying research, problem-solving and consultancy abilities in real-life situations. In years 3 and 4, students further deepen their knowledge through internships, a minor and a choice of elective subjects. With this variety of approaches, the programme strengthens teamwork as well as individual development.
What are you going to learn?
During the course of the programme, you will consider all aspects of international business. In particular, you will learn skills that are highly relevant for your future career. The study programme aims to prepare you for a management position within an international business environment.
- Experience: good mix between projects, lessons and practice
- Skills: communicating, presenting, researching, collaborating
- Subjects Eindhoven: e-marketing, economics, law, statistics, management, international law, ethics
- Subjects Venlo: marketing analysis, accounting & finance, HR & strategy, supply chain, effective communication, business intelligence
In the International Business and Management Studies course students are trained in those management skills that enable them to operate in an international company. Besides these management skills, students develop a number of professional skills that will enable them to deal with issues such as preparing and evaluating a company’s international strategy, conducting market research and drawing up an international marketing and sales plan or organising the company’s international activities. The School of Marketing Management offers a challenging and stimulating learning environment focused on you, the student. You will undoubtedly feel at home here.
