Marketing Management
Winter intake start date
2025-02-01
Winter intake deadline
2024-11-25
Are you passionate about people and communication, and do you know how to convince others? Can you easily think outside of the box? Do you like to put yourself in someone else’s shoes? As a marketer, it’s your job to think like your customers. We train you to become a result-oriented networker with work experience and knowledge of marketing theories. At the end of the study programme, you’re able to do research, reach the right target, know how to leverage the digital world for your goals, and ultimately offer advice to the organisation based on your creative insights.
Marketing Management is a 4-year bachelor programme. You learn to understand why some products are successful while others aren’t, as well as how you can influence that. The study programme covers all aspects of marketing: from doing research and analysing markets to explore the needs of your customers, to learning about the power of channels like Instagram or TikTok and how the digital world can be used to create new opportunities. As a Marketing Management student, you gradually transform into a marketing expert with experience in an international environment.
What are you going to learn?
- Understanding the power of brands (e.g. Apple, Netflix, Tesla & Co.)
- Developing marketing strategies
- Understanding cultural differences in marketing
- Creating marketing campaigns (e.g. on social media platforms, like Instagram, Snapchat, TikTok)
- Researching customer needs & consumer behaviour (e.g. with own developed surveys)
- Developing own digital business models
- Relevant soft skills (confident presentations, creativity techniques, etc.)
- Founding your own start-up company
Nowadays businesses cannot survive without strong marketing. Through clever and creative marketing campaigns companies communicate with their target groups. As a versatile marketer you can work in virtually any company. The area of marketing is very broad, which reflects in the different functions marketers occupy. Art director, social media manager, sales manager or market researcher, these are all examples of jobs in the marketing domain. One thing is certain; as an International Marketing graduate you have a solid base to work as a marketer in any company. You can analyse target groups and learned how to develop marketing and communication concepts. You are a professional in writing marketing plans and in analysing companies. With the two internships you have completed, your experience in your own Mini Company and your knowledge of international enterprises you are a valued asset for companies all over the world.
Of course you can set up your own company as well and work as a business entrepeneur on a start-up as a General Manager.
