International Business
You will become an expert in doing business in a cross-cultural setting and learn how companies can sustainably grow internationally.
You will work on real case studies involving real companies. A company produces cereals for people with food allergies and exports its products to various countries in Europe. Unfortunately, its market share in Eastern Europe is not growing as planned. As the company's international market intelligence officer, you analyse the internal organisation, current market, the cereal industry and the economic international environment to identify factors that could be limiting its growth.
During the bachelor International Business, you will acquire broad knowledge of international management, marketing, organisations, supply chain, finance and sustainability. And you will develop relevant professional skills, such as intercultural teamwork, leadership, languages and business communication.
You are trained to make a difference in and for a sustainable international society. As a global engagement professional, you understand how the world works and are involved in what matters.
You will graduate with a Bachelor of Business Administration degree (BBA).
- Math or Economics are required subjects and you should have one of those subjects in your High School diploma
Potential Careers
- Brand manager. Brand managers develop strategies that determine how people perceive the brand. This can involve advertising, design and events. Brand managers are also responsible for making sure that branding is consistent across advertising and campaigns.
- Market researcher. A market researcher is responsible for collecting and analysing data to make informed political, social and economic decisions.
- Buyer. Buyers are responsible for planning, selecting and purchasing merchandise for retail establishments. Their work includes researching the market, competitor analysis, product evaluations and testing, monitoring purchase orders and producing reports for the management team.
- Business development manager. A business development manager helps to grow a business by finding new opportunities, researching leads, establishing relationships with potential clients and arranging appointments for sales executives.
- International trade officer. An international trade officer coordinates credit and financial activities and obtains payments for import/export operations. They act as advisors regarding tariffs, markets, and federal and foreign regulations.
- Export manager. An export manager plans and coordinates the shipment of goods across international borders.
- Country Manager. A country manager oversees operations in a specific country or region of the world, developing the business and increasing profitability for a company.
