Creative Business

In this English-taught programme, you will discover all about radio, television, magazines, online platforms, virtual reality, events, outdoor advertising, online marketing, database marketing and more. During your studies, you will work in our training company and have several opportunities to go abroad.

During the Creative Business programme, you will learn to solve issues such as: ‘How do you create effective media campaigns?’ and ‘What is the impact of new technologies on media consumption?’. You will get to work on real projects and develop your skills in a dynamic and international environment. Choose Creative Business and take the first step towards a career in the media world!

Practice-based, connected to the industry

The Creative Business programme is very much practice-based. You will learn about all the ‘ins and outs’ of the industry from lecturers with recent national and international experience in this field. By working on assignments, often for real external clients, you will discover what media and entertainment management is all about.

In-school training company

Throughout the entire programme you will spend one day a week working in our own Production House for media students. Here, you will work on assignments and projects often secured from industry, together with other students, for example developing a website, writing a communication plan or organising a media event.

In the third year you will choose one of the specialisations:

• Marketing
  A marketeer develops strategic plans for the promotion and communication of a product or brand. You know what the competitors are doing and you define the marketing strategy. What is the target group? What is your message? What kind of media will you use? In this process, you employ interactive marketing techniques and database marketing. You supervise people involved in this process. You have a commercial mindset and a sixth sense for detecting trends in the market.
• Production
  A producer provides the shape and content of the chosen media and entertainment products for the promotion of a brand or product, for example, magazines, television shows and websites. You coordinate the editing and production process, which means that you have to be good at planning and organising. You are cost-conscious, enjoy cooperating with others, have excellent language skills and are familiar with technology.
• Content
  A content specialist is actually a storyteller who knows how to engage his or her target group. He or she is the creative mind behind a media concept and responsible for the development and completion of that concept so that it can then be produced. You create meaningful media experiences, with creativity as one of your main tools.