Communication Science

We often think we know exactly why we do what we do, and that our behaviour is rational. But did you know that only 5% of our behaviour is conscious, and the rest is unconsciously influenced by interactions with others and technologies? As a Communication Science student at the University of Twente, you will learn how communication, design and technology - such as social media, games or even the layout of a store - subconsciously influence our behaviour.

Human interactions and tech are key to many things in human life. On a private level, they not only shape our identity, but also affect our attitudes and behaviours (think of how smartphone use influences the things we like, see and buy). On an organisational level, interactions foster for example organisational identification and leadership. Finally, on a societal level, social interactions both facilitate and hamper issues like polarisation, democratic distrust, and inequality. This challenging programme addresses all three levels and will help you understand how interaction processes work and will equip you with the skills needed to tackle the social-technical problems of today.

100% futureproof

To prepare you for the future, the programme is structured around three contemporary themes:

• Digital Society
• Changing Organisations
• Persuasive Tech.

In our modules, we combine relevant subdisciplines of communication science like organisational communication, marketing communication and media communication with related disciplines such as social psychology and human-tech interaction.