New Media Design

Winter intake start date
2025-02-01
Winter intake deadline
2024-11-25
Immerse yourself in interactive technology, design processes, creativity and how people use new media. This will make you an expert in the field of content and interaction design, who knows how to test designs and take them to the next level using scientific insights. This is a track of the MSc Communication and Information Sciences.
Become an expert in the field of content and interaction design in relation to new media. You will develop an academic perspective on design and evaluation processes and learn the skills to test and improve these processes and the design itself.
New Media Design focuses on the design, use and effects of new media.
- Delve into:
- the cognitive and psychological processes involved in the use of new media, such as attention, memory, learning, motivation, and emotion. In doing so, you will research how different effects can be achieved through design choices.
- user experience design, exploring how you can provide users with a meaningful experience, for example in terms of usability, engagement, sensation, as well as comfort and empowerment.
- how our creative brain works and how creative thinking can be stimulated and supported.
- interactive storytelling, with emphasis on the possibilities this offers for optimizing the user experience and inducing specific psychological effects.
- Experiment with the possibilities offered by our Media Design Lab. This is equipped with a Virtual Reality Lab, Observation Lab, 3D printer, computers for digital media design, and other high-tech equipment.
- Consider applying for the two-year Dual degree program with Wirtschaftsuniversität Vienna, focusing on business communication with special emphasis on digital and intercultural communication. A scholarship covers part of the tuition.
This is a track of MSc Communication and Information Sciences. You can choose to follow the general program or one of the tracks.
Typical courses are:
- The Human Mind in the Digital World
- Responsible UX Design
- Creativity and Innovation
- Interactive storytelling
- Virtual, Augmented and Mixed Reality
- Language Technology & Society
- Emerging Technologies for Learning
- Design Research
You are certainly eligible to apply if you have a Bachelor's degree in a relevant discipline, such as general Communication Studies, Linguistics, or a modern language.
However, the academic background of the students in our Master's program varies a lot. Students with a Bachelor's degree in a different subject area are also most welcome to apply.
Statistics checklist. Please complete the checklist (pdf) as requested.
A copy of your Bachelor's or Master's thesis or an essay completed during your studies (only in English and at least 1500 words; if you have not yet written a thesis, you could also upload a dedicated writing sample in form of an academic essay or research proposal)
Career prospects
New Media Design graduates can advise and design cross-media campaigns. You are able to assist organizations throughout the entire process, from strategy and design to evaluation. Apply your knowledge in the fields of social media, communication, marketing and IT; or create and design your own content, for example as a freelance blogger, professional vlogger, or app developer.
As a graduate you can work or start for example as:
Creative content designer
User experience or interaction designer
Web, app of game developer
Alumni facts
Average number of months until first paid job: 2,5
Finds a job within 3 months after graduation: 72%
Gross monthly income one year after graduation: EUR 2,310,-
Source: National Alumni Survey, 2016 | n = 35