Marketing - Marketing Analytics and Data Science

University
University of Groningen
City, country
Groningen, Netherlands
Duration
1 years
Fields of study
Marketing
Price
2695.00 EUR
Study language
English (ENG)
Degree
Master
Study start
2026-09-01
Deadline
2026-04-28
About the program
Entry qualification
Career opportunities

Study Marketing Analytics and Data Science in Groningen to master big data techniques, assess marketing performance, and generate valuable customer insights.

In the Marketing Analytics and Data Science (MADS) profile , you will become an expert in marketing analytics and gain a thorough understanding of how digitalization impacts marketing. In this one-year programme you will:

  • learn to responsibly use advanced statistical techniques to analyse big data;
  • explore how consumers, firms, and society can benefit from data science while also considering ethical implications;
  • gain hands-on experience with assignments using the latest tools like Google Analytics 4.
Entry qualification
  • ECTS transcript – If you are still completing your Bachelor’s degree, upload an ECTS transcript showing the subjects you have studied, your grades, and the number of credits awarded. Your Bachelor’s diploma must be uploaded later, as soon as you receive it.
  • Bachelor’s diploma – If you have already graduated, upload your Bachelor’s diploma. A separate ECTS transcript is not required.

Note: Your Bachelor’s degree must be in the same or a related field as the Master’s programme you are applying for. The university will check whether you have completed enough relevant subjects and ECTS credits.

 

Important! View the full requirements on the university’s official website. Requirements may vary depending where you completed your bachelor education.

 

English language requirements

Applicants have to prove their English language skills either by an internationally recognized language test or upon previous studies. Usually English language skills can be proved by the following documents: 

  • TOEFL iBT*
  • IELTS Academic
  • A Cambridge English qualification
  • Higher education degree completed in English
  • Secondary education completed in English in a country or school qualification accepted by the university
  • An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
  • Other

Important: Accepted methods and minimum results depend on study programme and the country where you completed your education. Check the official requirements for your chosen study programme.

 

*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.

 

Important requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

 

Other requirements

Checklist including brief description (max. 20 pages) of relevant courses you have taken in the field of the specific Master programme you are applying for, and of any courses in research methods and statistics. Course descriptions must include a description of topics covered in the course, learning objectives and a literature list of the course book(s) used in each course.

 

Job examples
  • Data and analytics consultant
  • Business intelligence developer
  • Marketing researcher
  • Researcher at a university (Research Master & PhD programmes)
  • Data scientist
  • Marketing strategy consultant
  • Data analyst
  • Business analyst
  • Client technology lead
  • Marketing data advisor