Marketing Management
Winter intake start date
2027-02-01
Winter intake deadline
2026-11-25
Learn to develop innovative and effective ways to distribute, design, price and promote products and services - both in an online and offline context. With your broad theoretical knowledge and relevant practical skills, a career as a successful marketing manager lies ahead of you.
Become an expert on analyzing and interpreting consumer and business markets. Your broad theoretical knowledge and practical skills will make you an all-round marketing professional who knows how to put theory into practice.
In this program, you learn to understand consumer decision-making, and you are trained to strategically communicate, effectively brand, and efficiently distribute products and services. With Marketing Management you will become an expert in analyzing and interpreting consumer and business markets.
Characteristics of this program are:
- Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards.
- Strong connection with business practice. Business challenges, company guest lectures, and actual business cases ensure a strong connection between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.
- Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
- Blended learning in various courses: interactive on-campus lectures are supplemented with online materials.
- In the first semester of the regular program, you can also apply for the following advanced programs:
- The Extended Master's Program, which adds a half-year traineeship to the regular master's program.
- The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.
Typical courses are:
- Brand Management
- Marketing Communication
- Marketing Channel Management
- Strategic Marketing Management
- ECTS transcript – If you are still completing your Bachelor’s degree, upload an ECTS transcript showing the subjects you have studied, your grades, and the number of credits awarded. Your Bachelor’s diploma must be uploaded later, as soon as you receive it.
- Bachelor’s diploma – If you have already graduated, upload your Bachelor’s diploma. A separate ECTS transcript is not required.
Note: Your Bachelor’s degree must be in the same or a related field as the Master’s programme you are applying for. The university will check whether you have completed enough relevant subjects and ECTS credits.
Important! View the full requirements on the university’s official website. Requirements may vary depending where you completed your bachelor education.
Applicants have to prove their English language skills either by an internationally recognized language test or upon previous studies. Usually English language skills can be proved by the following documents:
- TOEFL iBT*
- IELTS Academic
- A Cambridge English qualification
- Higher education degree completed in English
- Secondary education completed in English in a country or school qualification accepted by the university
- An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
- Other
Important: Accepted methods and minimum results depend on study programme and the country where you completed your education. Check the official requirements for your chosen study programme.
*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.
Some examples of our graduates' jobs:
- Marketing Trainee at L'Oréal
- Management Trainee at KLM Royal Dutch Airlines
- Brand Manager at Perfetti van Melle
- Category Manager at Anheuser-Busch InBev
Alumni facts:
- Is (very) satisfied with the Master's program: 89%
- Gross monthly income one year after graduation: € 2,799
- Would choose the same programma at Tilburg University: 81%
Source: National Alumni Survey, 2021 | n=27
