Marketing Analytics
Winter intake start date
2027-02-01
Winter intake deadline
2026-11-25
Become a highly trained marketing analyst. The Master's program in Marketing Analytics teaches you to gather and analyze big data using the latest techniques and methods available, in order to provide management with critical marketing insights and opportunities, both online and offline.
Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way.
In a world where massive amounts of data are available, it is a challenge to use these data wisely, so both consumers, as well as businesses, benefit from them. Improve marketing decision-making by using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.
The program focuses on key Marketing Analytics courses in combination with Data Science and Marketing Management topics.
- Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
- Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards
- Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
- In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:
* The Extended Master's Program, which adds a half year traineeship to the regular Master's program.
* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.
Typical courses are:
- Social Media and Web Analytics
- Customer Analytics
- Pricing and Revenue Analytics
- Skills: Online Data Collection and Management
- Skills: Data Preparation and Workflow Management
- ECTS transcript – If you are still completing your Bachelor’s degree, upload an ECTS transcript showing the subjects you have studied, your grades, and the number of credits awarded. Your Bachelor’s diploma must be uploaded later, as soon as you receive it.
- Bachelor’s diploma – If you have already graduated, upload your Bachelor’s diploma. A separate ECTS transcript is not required.
Note: Your Bachelor’s degree must be in the same or a related field as the Master’s programme you are applying for. The university will check whether you have completed enough relevant subjects and ECTS credits.
Important! View the full requirements on the university’s official website. Requirements may vary depending where you completed your bachelor education.
Applicants have to prove their English language skills either by an internationally recognized language test or upon previous studies. Usually English language skills can be proved by the following documents:
- TOEFL iBT*
- IELTS Academic
- A Cambridge English qualification
- Higher education degree completed in English
- Secondary education completed in English in a country or school qualification accepted by the university
- An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
- Other
Important: Accepted methods and minimum results depend on study programme and the country where you completed your education. Check the official requirements for your chosen study programme.
*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.
Some examples of our graduates' jobs:
- Data Analytics Professional at GfK
- Customer Insight Analyst at NS (Dutch Railways)
- Customer Intelligence Analyst at Essent
