Master Strategic Events Management
Are you already part of the dynamic, fast-moving and experience-focused event industry or do you want to become part of it? Let’s meet each other at the Master Strategic Events Management where we combine practical aspects of the event industry with theoretical knowledge.
In our part-time Strategic Events Management master’s programme, we want to optimise the connection between students and the event industry by teaching them how to design, personalise and deliver engaging experiences.
The concept of Strategic Value Creation is therefore at the heart of the Master Strategic Events Management. With personalisation, learning communities, high-impact learning and connectivity as guiding principles, students will work on a final graduation challenge which is relevant to the professional context the student operates in. The industry is at the heart of our education.
After discussing the requirements of event managers with industry representatives, we were able to identify the key areas of knowledge development upon which this master’s programme is founded. Close industry ties like these are typical of our master’s programme. After all, we want to trigger our students to adopt this outlook as well - combining practical experience with our Strategic Value Creation concept to deliver a wide range of value-adding initiatives to individuals, communities, businesses and society at large.
The professional team of lecturers of our programme will offer students insights into strategy, responsibility, experience design, analysis & marketing, stakeholder management and innovation. With this knowledge under their belt and upon successful completion of their final graduation challenge, our future event managers should be able to take a holistic view of the value creation potential of events.
Please be aware that our Master Strategic Events Management is currently in the development phase and will start in September 2020. The final programme is due for completion in the spring of 2020.
If you have successfully completed a Bachelor of Business Administration in one of the following domains, you are admissible to the Master Strategic Events Management: Leisure Management, Event Management, Tourism Management, Hotel Management, International Business or Economics.
Additional requirements
You have specific knowledge of the events industry.
You have relevant work experience in, for instance, project management for b2b and b2c events, music festivals, sustainability management and/or related roles within the broader leisure industry.
You have built a solid network within the industry that the student can use to boost his/her own development.
You are employed in the events industry (job, traineeship or placement) for the duration of the programme.
You have proven research skills at bachelor’s level (research methods and techniques, abstract and critical thinking skills).
You have a well-founded motivation for events management.
Flowchart for international applicants
This flowchart of the admission and selection process (pdf) shows how BUas handles the application for international applicants.
The programme of the Master Strategic Events Management focuses on creating strategic value through the use of events. Upon completion of your master’s degree, you can, for example, take up a career at a festival organisation to ensure that all stakeholder interests are adequately considered and served, at a municipality to develop events policies that contribute to an attractive profile, business climate or social cohesion of or in the city, or at a conference organiser to work on the development of new markets.
