International Business Communication

Today’s society faces multiple complex challenges at the global level, where language, culture, and communication play a crucial role.

Something for you?

• Become an expert in intercultural communication & languages.
• Learn to communicate effectively in English or Spanish.
• Study a semester abroad to explore the culture of your chosen language.
• Experience small-groups and interactive classrooms.
• Develop the academic and research skills needed to better understand language and communication.

As international companies operate across the globe, they are faced with various communication challenges. How do you avoid misunderstandings when communicating with people from different cultural backgrounds? What is the best way to launch an advertising campaign in a different country? You will address such questions in the Bachelor’s programme in International Business Communication by connecting scientific theories of language and communication to practice. By the end of this three year degree programme, you will have also mastered a foreign languages of your choice: English or Spanish. You will improve your proficiency in practical language courses. Furthermore, you will learn about the countries in which your foreign language is spoken by working on projects that address common challenges in international business communication. For example, designing an advertising campaign in a foreign language or developing a marketing plan for a foreign start-up company.

Kastu feedback about the program after the visit

• At RU students have to really like to do research, to write and to analyze, because most of the assignments are written.
• RU has free writing classes at which students can attend if they struggle with academic writing (most of the students attends them).
• Students mostly can learn Dutch for free and get 50% discount to learn other languages like Spanish, Chinese or other 15 languages.
• Easy to find a job as a student – lots of shops, bars, restaurants. Student who gave me a tour said all his friends found a job in 2-3 months.