Media Studies - Media, Cultural Industries and Innovation

University
University of Groningen
City, country
Groningen, Netherlands
Duration
1,5 years
Fields of study
Project Management, Journalism, Media Management, Media Studies & Mass Media
Price
2695.00 EUR
Study language
English (ENG)
Degree
Master
Study start
2026-09-01
Deadline
2026-04-28
About the program
Entry qualification
Career opportunities

Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?

In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use and consumption. Key to this MA track is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organizational, labour and legal issues, including piracy, web streaming, and remixing of media content.

Entry qualification
  • ECTS transcript – If you are still completing your Bachelor’s degree, upload an ECTS transcript showing the subjects you have studied, your grades, and the number of credits awarded. Your Bachelor’s diploma must be uploaded later, as soon as you receive it.
  • Bachelor’s diploma – If you have already graduated, upload your Bachelor’s diploma. A separate ECTS transcript is not required.

Note: Your Bachelor’s degree must be in the same or a related field as the Master’s programme you are applying for. The university will check whether you have completed enough relevant subjects and ECTS credits.

 

Important! View the full requirements on the university’s official website. Requirements may vary depending where you completed your bachelor education.

 

English language requirements

Applicants have to prove their English language skills either by an internationally recognized language test or upon previous studies. Usually English language skills can be proved by the following documents: 

  • TOEFL iBT*
  • IELTS Academic
  • A Cambridge English qualification
  • Higher education degree completed in English
  • Secondary education completed in English in a country or school qualification accepted by the university
  • An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
  • Other

Important: Accepted methods and minimum results depend on study programme and the country where you completed your education. Check the official requirements for your chosen study programme.

 

*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.

 

Important requirements
Students with a BA degree in Media Studies from the University of Groningen are directly admitted to the programme. Students with any other BA degree need to have at least 30 ECTS credit points from course units from the Minor in Media Studies provided by the University of Groningen, or course units equivalent to these in content followed at a different university.
Other requirements
  • Reference letter: Names and contact of two referees;
  • Curriculum Vitae (CV)
  • Motivation letter 
  • A sample of academic writing in English: i.e. your thesis or 10-15 pages of other academic coursework preferably related to the programme you are applying to.

Job prospects

Students who finish this MA degree have:

  • A thorough understanding of the developments in media from the analogue to the digital era, with specific focus on: technology, processes of meaning-making, creativity and innovation, business models, labor, media use and re-use
  • Strong analytical, methodological and professional skills that allow them to design and conduct critical research into media production, content and (re-)use

Job examples

  • Employee at a cultural organization
  • Media manager
  • Media producer
  • (Online) communication officer
  • Online publishing officer
  • Advertiser
  • Audiovisual archives manager
  • Web curator
  • Content manager
  • Tool developer
  • Content creator
  • Entrepreneur
  • Head of a start-up