International Marketing
In today's business environment, effective marketing is crucial for building a strong brand and attaining a competitive advantage. This program offers an immersive, hands-on learning experience, designed to equip you with the knowledge and skills to excel in this fast-evolving field.
Marketing Management equips you to work in business development and growth, leading marketing and business renewal projects and functions. The programme integrates theory, practice, and group work to provide valuable real-world experience. During your fifth semester, you will have the opportunity to specialize by studying abroad, taking elective courses, or gaining practical experience through internships and real-world projects while learning from industry experts.
The programme emphasizes entrepreneurship and international marketing from the very first semester. You will also study marketing communication, analytics, statistics, supply chain management, and research methodology. In your final year, you will delve into international marketing law, and brand management and complete your bachelor thesis.
International exposure is a key aspect of the program. All teaching is in English, allowing you to collaborate with students from many other countries. You will also have the opportunity to spend a semester abroad and expand your international network.
Additionally, you can pursue a double degree through our exchange programme with the Universitat Ramon Llull (IQS) in Spain.
Study abroad
The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.
The Marketing Management Programme also includes an opportunity to apply for a double degree exchange with IQS Business School (Spain).
- Transcript of Records – If you have not yet completed Secondary School, you must upload a transcript showing your current grades. You can find the transcript template here.
- Secondary School Leaving Certificate – If you have already completed Secondary School, you do not need to upload a separate transcript. Simply upload your Secondary School Leaving Certificate to the application.
Important! View the full requirements on the university’s official website. Requirements may vary depending on your nationality and the country where you completed your previous education.
Note:
- Motivation Letter – A motivation letter is a required document when applying to the programmes at this university. The letter must be no longer than 1,000 words.
- Interview – You may be invited to an interview as part of the admission process.
You may not need to take IELTS or TOEFL. University usually allow you to prove your English proficiency in one of the following ways:
- TOEFL iBT*
- IELTS Academic
- Duolingo
- A Cambridge English qualification
- A national English examination listed on your secondary school leaving certificate
- An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
- Secondary education completed in English in a country or school qualification accepted by the university
- An International Baccalaureate (IB) or European Baccalaureate (EB) diploma
- Other
Important: Accepted methods and minimum results depend on study programme, your secondary school qualification and the country where you completed your education. Check the official requirements for your chosen study programme.
*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.
- specific demand on mathematics, civic/social studies, and English proficiency.
- The number of places is limited and a selection is made based on high-school grades, and letter of motivation.
After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses.
The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.
With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.
