Digital Business

Digital transformation is reshaping operations in both industrial and service organisations across all sectors. At the same time, data-driven decision-making has become the new norm, and the quality and applications of AI-based solutions are improving and expanding, automating routine tasks, creating new forms of competitive advantage, and leaving many of the old ways obsolete.

This fast-changing environment and its evolving digital tools require professionals who understand the foundations of business and how to apply them in today’s digital world.

What will you learn in the programme?

The Bachelor's Programme in Digital Business will give you a wide range of skills and capabilities to successfully manage digital business in various contexts.

You will build your business expertise on a strong foundation of general studies, including the fundamentals of accounting, finance, and economics, the principles of management and business strategy, mathematics and statistics for economics, academic writing, and professional communication.

In your specialisation studies, you will explore how digital platforms, artificial intelligence, and data are transforming business and enabling entirely new ways to create value. You will learn to understand the logic of the platform economy and digital ecosystems and develop innovative, scalable services in a global context. You will also gain basic skills in designing and managing digitally evolving businesses – that is, implementing change in a customer-oriented manner using data and technology.

The programme also includes a considerable amount of language and communication studies to support your future employment in Finland or internationally. You will graduate within three academic years with highly relevant skills in theory application, communication, problem-solving, and reflection