Marketing Analytics and Strategy
The Marketing programme focuses on consumer insights and customer needs in order to provide products and services of value for the target market and target customer group that the company is serving. It thus includes an all-important approach to management decision-making and covers a set of business functions, taking into account the company’s business portfolio, the competitors behaviour in the market, and the trends in the macro-environment. Customers are central to marketing, and the main aim is to make brand promises and create high expectations to customers, and then reliably meet or exceed the expectations thus created, in order to achieve customer satisfaction and support brand loyalty. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often naturally international in scope. The international aspect of marketing is also reflected in the international faculty and study body, as well as in the possibility to study abroad for a semester.
Thus, the marketing programme provides you with the analytical and academic skills of a research-based higher education, thus preparing you for a wide range of national and international management careers within the private and public sector, including:
- Consumer and market research
- Product and brand management
- Communication or advertising
- Consulting
- Entrepreneurial and innovation management
- ECTS transcript – If you are still completing your Bachelor’s degree, upload an ECTS transcript showing the subjects you have studied, your grades, and the number of credits awarded. Your Bachelor’s diploma must be uploaded later, as soon as you receive it.
- Bachelor’s diploma – If you have already graduated, upload your Bachelor’s diploma. A separate ECTS transcript is not required.
Note: Your Bachelor’s degree must be in the same or a related field as the Master’s programme you are applying for. The university will check whether you have completed enough relevant subjects and ECTS credits.
Important! View the full requirements on the university’s official website. Requirements may vary depending where you completed your bachelor education.
Applicants have to prove their English language skills either by an internationally recognized language test or upon previous studies. Usually English language skills can be proved by the following documents:
- TOEFL iBT*
- IELTS Academic
- A Cambridge English qualification
- Higher education degree completed in English
- Secondary education completed in English in a country or school qualification accepted by the university
- An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
- Other
Important: Accepted methods and minimum results depend on study programme and the country where you completed your education. Check the official requirements for your chosen study programme.
*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.
The marketing programme hence prepares students for a wide range of management careers in the private and public sectors including consulting, entrepreneurial management, innovation management and communication management. All of which are currently in heavy demand.
The specialisation in marketing gives you the skills to fill a position as:
- marketing manager;
- product or brand manager;
- communication manager;
- positions focusing on strategic market orientation;
- positions in market research;
- marketing strategy and planning;
- relationship management (Key Account Manager);
- marketoriented product management (development);
- strategic market development among others.
