Strategic Marketing
Strategic marketing is essential for businesses that want to grow, adapt, and stay competitive in a global economy. This programme equips you with the tools, analytical mindset, and international perspective needed to design and implement marketing strategies that align with corporate goals and business models. You will learn how to:
- Interpret marketing metrics and make data-driven forecasts.
- Evaluate products, markets, and customer segments.
- Translate research and customer data into actionable strategies.
- Manage and improve customer experiences throughout the customer journey.
You will also explore how marketing supports innovation, resilience, and transformation, while deepening your understanding of sustainable and ethical marketing practices that build long-term value and trust.
From strategy to practice
At JIBS, theory and practice are closely intertwined. You will combine advanced coursework with applied projects and case studies, gaining hands-on experience, developing strategies for growth and market disruption. You will graduate with both theoretical depth and practical capabilities - including proficiency in digital marketing tools and data-driven analysis.
The programme concludes with a 15-credit master’s thesis, where you apply your knowledge to a focused topic in strategic marketing and demonstrate the skills needed to create real impact.
- ECTS transcript – If you are still completing your Bachelor’s degree, upload an ECTS transcript showing the subjects you have studied, your grades, and the number of credits awarded. Your Bachelor’s diploma must be uploaded later, as soon as you receive it.
- Bachelor’s diploma – If you have already graduated, upload your Bachelor’s diploma. A separate ECTS transcript is not required.
Note: Your Bachelor’s degree must be in the same or a related field as the Master’s programme you are applying for. The university will check whether you have completed enough relevant subjects and ECTS credits.
Important! View the full requirements on the university’s official website. Requirements may vary depending where you completed your bachelor education.
Note:
- Motivation Letter – A motivation letter is a required document when applying to the programmes at this university. The letter must be no longer than 1,000 words.
- Interview – You may be invited to an interview as part of the admission process.
Applicants have to prove their English language skills either by an internationally recognized language test or upon previous studies. Usually English language skills can be proved by the following documents:
- TOEFL iBT*
- IELTS Academic
- A Cambridge English qualification
- Higher education degree completed in English
- Secondary education completed in English in a country or school qualification accepted by the university
- An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
- Other
Important: Accepted methods and minimum results depend on study programme and the country where you completed your education. Check the official requirements for your chosen study programme.
*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.
The applicant must hold a minimum of a Bachelor's degree (equivalent to 180 ECTS credits from an accredited university). At least 60 credits must be in Business Administration or a combination of 30 credits in Business Administration and 30 credits in related subjects, such as Economics, Industrial Engineering and Management, Business Analytics, Informatics, Communication Studies, Commerce, or Public Relations. At least 5 credits must be marketing.
After graduation, you will be ready for roles such as brand manager, product or category manager, marketing manager, sales manager, or growth manager. Your expertise in strategic decision-making, customer insights, and data-driven marketing will make you highly attractive to employers in Sweden and across the globe.
You may also choose to continue into doctoral studies and an academic career.
Graduate as a strategic marketing leader - ready to drive growth and create impact in companies worldwide.
