Digital Business and AI Management
As digital ecosystems grow and AI becomes central to business strategy, organisations across industries need leaders who combine strategic thinking with technical insight and ethical responsibility. This programme equips you with the mindset and skills to drive digital change, foster innovation, and lead responsibly.
Offered as one of JIBS’ Master’s in Management (MiM) programmes - ranked by the Financial Times - it combines broad managerial training with specialised expertise in digital business and AI management. The programme welcomes students from diverse academic backgrounds - business, technology, and social sciences - as long as you hold at least 30 ECTS in business administration. This diversity enriches the learning environment, fosters collaboration, and prepares you for leadership in global, digital, and multicultural settings.
- ECTS transcript – If you are still completing your Bachelor’s degree, upload an ECTS transcript showing the subjects you have studied, your grades, and the number of credits awarded. Your Bachelor’s diploma must be uploaded later, as soon as you receive it.
- Bachelor’s diploma – If you have already graduated, upload your Bachelor’s diploma. A separate ECTS transcript is not required.
Note: Your Bachelor’s degree must be in the same or a related field as the Master’s programme you are applying for. The university will check whether you have completed enough relevant subjects and ECTS credits.
Important! View the full requirements on the university’s official website. Requirements may vary depending where you completed your bachelor education.
Note:
- Motivation Letter – A motivation letter is a required document when applying to the programmes at this university. The letter must be no longer than 1,000 words.
- Interview – You may be invited to an interview as part of the admission process.
Applicants have to prove their English language skills either by an internationally recognized language test or upon previous studies. Usually English language skills can be proved by the following documents:
- TOEFL iBT*
- IELTS Academic
- A Cambridge English qualification
- Higher education degree completed in English
- Secondary education completed in English in a country or school qualification accepted by the university
- An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
- Other
Important: Accepted methods and minimum results depend on study programme and the country where you completed your education. Check the official requirements for your chosen study programme.
*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.
The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university). At least 30 credits must be in Business Administration.
With a master’s degree in Digital Business and AI Management, you will be ready for roles such as digital transformation leader, AI strategy manager, digital business developer, business consultant in digital change, or project and innovation manager. Your ability to combine strategic thinking with digital expertise and responsible AI use will make you highly attractive to employers worldwide, from global corporations to start-ups.
You may also choose to continue into doctoral studies and an academic career.
Graduate as a leader in digital transformation — equipped to harness AI responsibly and create sustainable business impact.
