MBA in Imagineering
What is imagineering?
Imagineering (from "imagination" and "engineering") is the strategic implementation of experience design that adds creative and transformative capacity into businesses and other organisations.
In this 1-year MBA programme, you learn to innovate from a people-oriented approach. You also learn how to appeal to the imagination and how to make people co-designers of their own story, company or organization. Innovating and changing by strengthening collective creativity, that is the core of this Master Imagineering in Breda.
The world is in need of new, complementary approaches and methods as society is growing ever more complex. We see the depletion of natural resources running alongside the vast growth of connectivity, creativity and innovation. As Imagineering stems from and is embedded in the complexity paradigm of open systems, nonlinearity and dynamics of growth, in its core it goes beyond just design, innovation, business modelling or change management.
- ECTS transcript – If you are still completing your Bachelor’s degree, upload an ECTS transcript showing the subjects you have studied, your grades, and the number of credits awarded. Your Bachelor’s diploma must be uploaded later, as soon as you receive it.
- Bachelor’s diploma – If you have already graduated, upload your Bachelor’s diploma. A separate ECTS transcript is not required.
Note: Your Bachelor’s degree must be in the same or a related field as the Master’s programme you are applying for. The university will check whether you have completed enough relevant subjects and ECTS credits.
Important! View the full requirements on the university’s official website. Requirements may vary depending where you completed your bachelor education.
Applicants have to prove their English language skills either by an internationally recognized language test or upon previous studies. Usually English language skills can be proved by the following documents:
- TOEFL iBT*
- IELTS Academic
- A Cambridge English qualification
- Higher education degree completed in English
- Secondary education completed in English in a country or school qualification accepted by the university
- An English subject and grade on your secondary school leaving certificate that meet the university’s requirements
- Other
Important: Accepted methods and minimum results depend on study programme and the country where you completed your education. Check the official requirements for your chosen study programme.
*Use the Kastu promo code LTU1000102 when registering for TOEFL iBT and receive a 5% discount.
If you want to apply for this master’s programme, you should have:
- a bachelor’s degree (or equivalent)
- relevant work experience
- a strong personal motivation, not only based on career motives
Depending on your test results, work experience, and the field of study of your first degree, you may be required to complete an additional course before being admitted to the programme.
Graduates of the Master Imagineering generally find employment in innovation related positions, marketing and branding roles or as a business consultant.
Examples of titles our alumni currently hold are:
specialist Policy and Innovation at one of the largest energy suppliers in the Netherlands
manager Strategic Brand Innovations at a world renown leader in software
project assistant at one of the leading consultancy companies in Europe
programme management officer at a renowned Dutch bank
assistant head of Corporate Identity Europe at an international automobile supplier from Germany
consultant co-creation at an up-and-coming agency
specialist Social Care and Monitoring at an up-and-coming agency
